Sarah
Bibb

Career Coach Content Marketer Design

Eight years transforming careers, crafting content strategies, and coaching the professionals who lead organizations forward.

St. George, Utah, United States

Sarah Bibb — Career Coach & Content Marketer
1M+ Content Content
Audience Reach

A purposeful
approach.

With over 8 years of experience in career coaching and content marketing, I’ve had the privilege of empowering over 1 million professionals, job seekers, and students. My background encompasses career content ghostwriting for top-tier executives and workshopping with college students in both individual and group settings. I excel at developing compelling personal brands, whether it’s optimizing LinkedIn profiles, crafting standout resumes, or mastering interview techniques.

“Transforming roadblocks into real opportunities.”

I’m passionate about helping people discover their 'why' so they can lead lives of purpose and fulfillment. I’m a firm believer in a growth mindset; with the right resources, every individual can achieve their potential. Through strategic career planning, I empower people with the confidence and clarity needed to thrive holistically.

8+ Years of Experience
1M+ Audience Reach
100% Engagement Growth

Strategic services.

Core Expertise

Content Marketing

Building ecosystems that grow audiences and elevate brands: backed by 8 years of data-driven strategy.

  • Executive Ghostwriting
  • LinkedIn Strategy
  • Campaign Management

Career Coaching

Holistic, growth-mindset coaching for professionals at every career stage: from first job to pivot.

  • Resume & ATS strategy
  • Interview Coaching
  • Personal Branding

Design & Staging

Creating intentional spaces and visual identities that align environment with career purpose.

  • Residential Staging
  • Interior Design
  • Graphic Systems

Core clusters.

Strategy & Coaching

Career CoachingResume StrategyATS OptimizationInterview CoachingPersonal BrandingLinkedIn StrategyLeadership Development

Content & Branding

Content MarketingExecutive GhostwritingPublication DesignCopy EditingSocial Media MarketingDigital BrandingCreative Direction

Design & Creative

Interior DesignResidential StagingGraphic DesignSpace PlanningVisual StorytellingAdobe Creative SuiteEvent Marketing

Executive history.

Self-employed Dec 2023 to Present

Marketing & Design Services

Independent contract work in marketing, branding, interior design, and staging. Focused on creating cohesive brand identities and intentional environments.

SUCCESS Academy Aug 2024 to Jan 2026

Director of Alumni Relations

  • Implemented alumni outreach strategies to strengthen university and school district partnerships.
  • Orchestrated the design and development of a comprehensive alumni database.
  • Oversaw the planning and execution of an all-classes alumni reunion event.
Refer.IO Apr 2021 to Jun 2022

Career Coach | Content Marketing Manager

  • Created career coaching content for Ryan Kohler ('Ryan Kay'), Founder and CEO of ApplicantPro.
  • Developed content based on all stages of the career cycle, from goal definition to C-suite transitions.
  • Increased content engagement by 100% (open/click rates) for an audience of over 1 million subscribers.
  • Collaborated on marketing campaigns that resulted in 67% social media community growth.
UT SUCCESS Academy Oct 2017 to May 2021

Marketing Coordinator | Advisor

  • Coordinated the creation of the first school alumni publication used for regional partnerships.
  • Designed a successful career seminar program connecting local professionals with students.
  • Mentored students who secured admissions to Ivy League and major universities.
  • Executed the first Sterling Scholar program with a 50% regional placement rate.
  • Produced an ACT prep program that increased attendance by 15x.

Professional word.

“I have done a group project with Sarah and she is one of the best team players I’ve known. She delivers great work products and assists the other team members as much as she can. Sarah is an energetic and creative person who inspires me a lot.”

Autumn Salcedo Studied together

“Sarah's optimistic and caring attitude created an environment that made her enjoyable to work with and made her one of the most qualified and trustworthy tutors in the program. She always went above and beyond her required duties.”

Christopher W. Kent, CPA Worked on the same team

Education

Utah Tech University

B.I.S., Functional Wellness and Information Design

Magna Cum Laude · 3.9 GPA

Studied human wellbeing through the holistic lenses of work relationships, family dynamics, and mental health.

Salt Lake Community College

Interior Design A.A.S.

GPA 4.0 · Candidate

Focusing on residential staging and graphic design integration.

Service

Manchester, England

Humanitarian: Religious Service Mission

8 Months

Dedicated to local community outreach and leadership within the Greater Manchester area.

Ready to build something
purposeful?

Strategic coaching and content for the intentional professional.

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